April 2026 · 6 min read
Own the profiles centrally, edit them locally
Keep every business profile under one organisation account with clear permissions. Local managers can still update photos, hours and posts—but the core information stays governed.
Give each location a page worth visiting
A location page that swaps the city name into the same paragraph helps nobody. Each should carry the team, the address and directions, the services actually offered there, local reviews, and answers to questions specific to that market.
- One page per physical location, linked from a clear locations index.
- Consistent structured data for each address and set of hours.
- Genuine local detail: parking, neighbourhoods served, seasonal considerations.
Report by market, not just in total
Totals hide the story. When calls, direction requests and form submissions are tracked per location, you can see which markets need attention and which practices are worth copying across the group.